The Amazon PPC audit ensures that the website is maximising the return on ad spend.
- Is your account setup correctly?
- Do you have the correct performance metrics setup?
- Are reviewing the correct metrics to evaluate which campaigns to scale?
- Are you making consistent changes to your account?
- Are your listings optimised?
- Are your keywords setup efficiently?
- What is your account ROAS if you exclude conversions for your brand?
- Are campaigns using manual or automatic bidding strategies?