Amazon PPC Audit

The Amazon PPC audit ensures that the website is maximising the return on ad spend.

  1. Is your account setup correctly?
  2. Do you have the correct performance metrics setup?
  3. Are reviewing the correct metrics to evaluate which campaigns to scale?
  4. Are you making consistent changes to your account?
  5. Are your listings optimised?
  6. Are your keywords setup efficiently?
  7. What is your account ROAS if you exclude conversions for your brand?
  8. Are campaigns using manual or automatic bidding strategies?