The Google Analytics audit ensures that the website is setup correctly with Google Analytics and the relevant data is being analyzed.
- Is Google collecting the data correctly?
- What is the traffic acquisition breakdown?
- What is the traffic engagement rate?
- What is the add to carts vs items purchased?
- What is the user journey?
- What device is the user using?
- What age is the user?
- How much traffic is coming from social media and how much time is it taking up?