Analyltics Audit

The Google Analytics audit ensures that the website is setup correctly with Google Analytics and the relevant data is being analyzed.

  1. Is Google collecting the data correctly?
  2. What is the traffic acquisition breakdown?
  3. What is the traffic engagement rate?
  4. What is the add to carts vs items purchased?
  5. What is the user journey?
  6. What device is the user using?
  7. What age is the user?
  8. How much traffic is coming from social media and how much time is it taking up?