Google PPC Audit

The Google PPC audit ensures that the website is maximising the return on ad spend.

1. Is your account setup correctly?
2. Do you have the correct performance metrics setup?
3. Are reviewing the correct metrics to evaluate which campaigns to scale?
4. Are you working with multiple asset groups and audience signals?
5. Are you making consistent changes to your account?
6. Are you targeting the right locations and customer profiles?
7. Are your listings optimised?
8. Are your keywords setup efficiently?
9. Are location settings optimized?
10. What is your account ROAS if you exclude conversions for your brand?
11. Are campaigns using manual or automatic bidding strategies?