The website audit ensures that the website is built to drive as many conversions as possible.
- Is the website optimised for all devices?
- Does the first part of the webpage explain the proposition clearly?
- Does the website give instant confidence to the user via contact details, shipping promises etc.?
- Can you see and buy the product quickly?
- Are product reviews and customer feedback provided to the user early on their journey?
- Are the product features explained early on the customer journey?
- Do high quality photos sell the product offering and dream?
- Are user generated photos displayed early on the customer journey?
- Is the ‘Add To Cart’ Page setup with customer feedback and customer confidence markers?
- Is the ‘Add To Cart’ Page setup designed to avoid cart abandonments?